To begin my pre-production, I began to look at designing a board that includes logo variations, typefaces and colour palettes. I began by placing the name of my brand at the top of the board just because it remains clear throughout the whole board. I chose to use a Serif typeface because I want the magazine to be a luxury item for teenage girls to look forward to getting. After doing research, I found that “Serif fonts are the classic and trustworthy fonts of the family. They are often associated with tradition, reliability, and respect. The little “feet” at the ends of the letters give these fonts a classic, formal look, making them popular in print items like newspapers, books, and studies. If you’re aiming to convey authority and stability, a serif font might be your best bet.” [Form.agency 2026]. When talking about reliability and respect, these are key aspects of my brand that I want my audience to feel about the magazine brand as a whole which is why I used this specific typeface. Using David Airey as some research, he says “A successful design may meet the goals of the design brief, but an enviable mark with the potential to become iconic will capture a brands essence through simplicity, relevance, and distinction.” [Davidairey.com 2005]. This has helped me be satisfied and create my logo as because it’s a magazine brand, you can’t do much designing when it comes to the logo parts. So, I kept it simple because then it can be recognisable but also can be used across many platforms of media, like billboards to business cards. Why is it relevant though? Each logo